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For B2B SaaS teams where the founder still sells

Who to contact today, and why.

Every morning, Tellvale shows you the people worth contacting, why now is the moment, with a source you can check, and a draft ready to send. You approve, edit or skip, and it goes out from your own inbox.

  • Nothing sends without your approval
  • From your own Gmail or Outlook
  • $499/month per team
The morning listTue · 8:02 AM

4 worth contacting today

37 accounts watched overnight were skipped: no strong reason yet.

Series A analytics platform

45 people · US · contact: Co-founder & CEO

strong

Seen

  • First Account Executive role posted16 days ago
  • No sales leader on the team page2today

Our read

The CEO likely still runs every deal, and the new AE may need to build pipeline from week one.

  1. 1 careers page · “Founding Account Executive” · posted Nov 2
  2. 2 team page · founders only, no sales roles listed

Draft · follows your writing rules

64 words

before your first AE starts

Saw the founding AE role you posted last week. When the founder still owns pipeline, a new AE often starts with an empty calendar. Every morning I get a short list of who to contact and why, plus a draft. Worth 20 minutes before they start?

Illustrative example. Not real companies or sources.

Signals it watches for

  • First Account Executive role posted
  • Seed or Series A announced
  • New Head of Sales started
  • Job post names a tool you replace
  • Opening an office in a new market
  • First SDR role posted
  • Founder writing about pipeline
  • New VP of Revenue

How it works

A short review with your coffee, instead of a morning of research.

  1. 1

    Describe who you sell to, in plain words

    Tellvale turns it into criteria you can read and change: the companies, the moments that matter, the people who buy, and who to leave out. Your customers and open deals are never suggested.

  2. 2

    It watches your market overnight

    New job posts, funding, leadership changes and more. Every candidate is checked against your criteria, and most are skipped.

  3. 3

    You get only the accounts with a real reason

    Each one has the right person, why now, and a dated source you can open. A quiet day shows three strong accounts, not ten padded ones.

  4. 4

    Approve, edit or skip, then send from your inbox

    Drafts follow your own writing rules and examples. Change a line for this email only, or tell it to do that from now on. Follow-ups stop the moment anyone at that company replies.

A sample morning list

What’s waiting for you at 8:00.

This is what a morning looks like. Seen is what happened, with its source. Our read is what we think it means for you, so you can judge the reasoning, not just the result.

Tellvale · Morning list · Tue, Nov 10For a founder-led SaaS selling to small sales teams
  1. 1

    Series A analytics platform

    45 people · US

    Contact: Co-founder & CEO

    strong

    Seen · with source

    • First Account Executive role posted · 6 days ago

      careers page · Nov 2 ↗

    • No sales leader on the team page · today

      team page ↗

    Our read

    The CEO likely still runs every deal, and the new AE may need to build pipeline from week one.

    Opening line

    “Saw the founding AE role you posted last week. When the founder still owns pipeline, a new AE often starts with an empty calendar…”

    full 3-email draft included

  2. 2

    Compliance software, Series A

    32 people · US

    Contact: Co-founder & CEO

    strong

    Seen · with source

    • First SDR role posted · 2 days ago

      careers page · Nov 6 ↗

    • Series A announced · 3 months ago

      press release · Aug 12 ↗

    Our read

    Outbound is about to become someone’s job, probably before there’s a target list or a playbook.

    Opening line

    “Congrats on the first SDR hire. The first month usually goes on building the list rather than working it…”

    full 3-email draft included

  3. 3

    Vertical SaaS for logistics

    70 people · US

    Contact: Head of Sales

    good

    Seen · with source

    • New Head of Sales started · 5 days ago

      company news · Nov 4 ↗

    Our read

    New sales leaders usually set targets and review tools in their first 90 days.

    Opening line

    “Congrats on the new role. Most sales leaders I talk to decide in their first quarter where pipeline will come from…”

    full 3-email draft included

  4. 4

    Seed-stage developer tools

    18 people · US

    Contact: Founder

    good

    Seen · with source

    • Seed round filed · 3 weeks ago

      SEC Form D · Oct 19 ↗

    • Founder wrote about “doing sales myself” · 9 days ago

      company blog ↗

    Our read

    Founder-led sales with fresh budget. They may be weighing a first hire against doing more themselves.

    Opening line

    “Read your post about running sales yourself after the round. That’s exactly the stretch where…”

    full 3-email draft included

37 accounts skipped overnight. Why:

  • No recent signal 21
  • Outside your criteria 11
  • Already in your CRM 5

Illustrative sample, built the way Tellvale builds real lists. Not real companies or sources.

How it compares

The middle path between doing it all yourself and handing it all away.

QuestionDatabase + AI chat, yourselfAI SDR or agencyTellvale
Who picks the accountsYou, from search filtersThe vendorTellvale, from fresh signals. You approve.
Why this account, nowYou research itOften genericA dated source you can open
Who sendsYouThe vendor, from their domainsYou, from your own inbox
VolumeWhatever you pushHighPersonal: about 20–50 a day
Your time each morningHours of researchLittle, with little controlA short review
PriceLow, plus your timeTypically $3,000+ a month$499 a month per team

Who it’s for

Made for teams where the founder still sells.

You’re good once you’re in the room. The hard part is knowing who to talk to next, and finding the time to write to them. Often it gets harder right after you hire your first AE, who needs meetings from week one.

A good fit if

  • You sell B2B software to US companies
  • You have 10 to 100 people
  • Your deals are worth $20k or more a year
  • The founder still sells, or you have 1 to 3 reps and no SDR team
  • Someone owns a pipeline target they have to fill themselves

Probably not a fit if

  • You want thousands of emails a day
  • You want someone else to run your outreach
  • Most of your buyers are outside the US, for now

Early access

Join the waitlist.

We’re opening Tellvale to teams gradually, starting with those who fit best. Join the waitlist and we’ll tell you when your spot opens.

Join the waitlist

Tell us your company and what you sell. Questions? hello@tellvale.com

Optional

Want to help shape it? Become a design partner.

Up to 10 teams from the waitlist get in first and decide with us how Tellvale works, before it opens to everyone.

What you get

  • First in when it opens

    Design partners get Tellvale before anyone else, with setup done together.

  • A direct line to the team building it

    Tell us what’s wrong and see it change quickly, not next year.

  • A say in what gets built

    Which signals, which screens, what comes next. Design partners vote with their feedback.

  • $499 a month, locked for 12 months

    The same price as everyone, kept for a year. Monthly, cancel any time.

What we ask

  • About 20 minutes a week to tell us what worked and what didn’t
  • One click on every account you skip, so we learn why
  • Honesty, especially when a recommendation is wrong
  • Optionally, a short case study if it works for you
Become a design partner

Pricing

One plan. Monthly. Cancel any time.

$499per month, per team of up to 3

The first 10 teams keep this price for 12 months

  • Up to 10 accounts every morning, only the ones with a real reason
  • The right person at each account, with contact details
  • A dated, linked source behind every reason
  • A draft for every account, following your writing rules, plus talking points if you’d rather call
  • Contacts included: no credits, no per-lookup fees
  • Up to 3 users on your team
  • Hands-on onboarding for the first 2 weeks
Join the waitlist

Billed monthly. No contract.

Is it worth it?

It pays for itself if it saves you about 20 minutes a workday, or brings one extra qualified meeting a month.

With deals of $20k or more a year, one extra deal covers it many times over. We’ll measure both with you in the first month.

How the first month works

  1. 01

    A call first

    A short call about how you sell today and who you sell to.

  2. 02

    Setup in week one

    We describe your ideal customer together, add a few emails you’re proud of, and your morning list starts.

  3. 03

    Measured together

    What you sent, what you skipped and why, the time each account took, and the replies and meetings that came from it.

  4. 04

    You decide on the numbers

    Continue month to month, or stop. No contract.

You approve every email

Nothing goes out on its own. You read it, change it or skip it.

Your own inbox, at a personal volume

Sent from your real address, or a second domain you own, a few dozen a day. No blasts.

Opt-outs are honored for good

Anyone who asks not to be contacted goes on a suppression list and stays there.

Privacy by design

Built in Europe with GDPR in mind. This site sets no cookies and loads no trackers.

FAQ

Questions

How does the waitlist work?

Join it and we’ll tell you when your spot opens; we let teams in gradually, starting with those who fit best. If you want more, you can also ask to be one of up to 10 design partners: the morning list first, a direct line to the people building it and a real say in how it works, in return for honest weekly feedback. Design partners are on the paid plan at the normal price, locked for 12 months.

Does Tellvale send emails for me?

No. You approve every message, and it goes out from your own Gmail or Outlook, or from your own Instantly or Smartlead account if you already use one.

How many accounts will I get each day?

Up to about 10, and only as many as have a strong reason that day. Some mornings that’s three. We’d rather show you three good ones than ten you have to wade through.

Where do the signals and contacts come from?

Signals come from public sources such as job posts, funding filings and company news, and every one is linked so you can check it. Contact details come from established B2B data providers. Both are included in the price.

Do you charge per contact or use credits?

No. One flat price per team, with contacts included. You never run out of credits halfway through the month.

Will it suggest my existing customers or open deals?

No. During setup we load your customers and open deals from your CRM or a simple list, and they’re never suggested.

Can I call instead of email?

Yes. Every account comes with talking points and the reason to call now, and you can log the call in a click.

Is it written by AI?

Language models help with the research and the first draft. Every reason is tied to a source, and you read every draft before it goes anywhere.

The waitlist is open

Get your morning list early.

Join the waitlist, and if you want a hand in how it’s built, become one of up to 10 design partners.